Marketing Mix - 1265 Words

What does the phrase marketing mix mean? What is the purpose of the marketing mix? The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, â€Å"†¦the firm must take steps to satisfy [the customers] needs† (Kerin, Hartley, Rudelius, 2009 p. 13). The basic concept of the marketing mix is to focus on what customers want and to keep customers satisfied. Although the marketing mix is a unique way to market a product or service, satisfying the†¦show more content†¦The second section of pricing is to decide how a firm’s price will compare with its competitors. Consider Wal-Mart, for example, to set a price of a 42-inch Samsung television set in comparison with the competitors, Wal-Mart would offer a lower price or a similar price to match what their competitors are offering. This particular pricing strategy will allow the business to sustain a competitive advantage and increase sales. Supply and demand affects pricing of the product as well. A good suggestion for the pricing aspect of the marketing mix is that the price should be based on the quality of the product and appeal to price sensitive customers. Moreover, to increase customer relations, the price of a product should be set at an affordable amount with the help of sporadic price adjustment such as discounts and coupons. The place or location is the third vital aspect of the marketing mix. This step involves the availability of the product. In other words, an organization must set up a location where consumers look to buy products such as the internet, catalogue, or retail store. For instance, a placement for mp3 players would involve distribution activities to make the product available for the targeted consumers. Companies such as Sony, Apple, and Sylvania use a chain of intermediaries such as Best Buy, Radio Shack, and Wal-Mart to reach itsShow MoreRelatedHolden Marketing Mix1768 Words   |  8 PagesAssessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturingRead MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 PagesThe Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is â€Å"Place†: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In ourRead MoreMarketing Mix For The Evergreen Aquatic Centre2118 Words   |  9 Pages Assessment Task 2: Project-Determine the marketing mix Marketing Mix The marketing mix for the Evergreen Aquatic Centre will engage the four elements of marketing as follows: Product or Facility Recipients of the facility Evergreen Forest is a small community encompassing just under 1010 square miles. The estimated current population is 11010. Evergreen Aquatic Centre offers internationally recognised state of the art aquatic facilities to suit every person’s demands. Going from proficient practiceRead MoreMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagespolicies and rule according to the situation in the respective country of operation have helped in their success and thus making the customers â€Å"LOVING IT† Marketing Mix and Strategic decision making of McDonald    In this section we will discuss the marketing mix of Mc Donald and the strategies adopted by the company to counter the competition.    Marketing can be explained as the process in which a product or service is developed and then the price is calculated after evaluating all the related aspectsRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreMarketing Mix Essays2988 Words   |  12 PagesThe Channels of Distribution The products and the services are distributed electronically, where the costumers can buy online on the website or in stores located across Australia. 5 – Braaap’s potencial customer base and key pressure Before marketing your products and services it is important to define your customer base or target market. Braaap’s clients are people who love motorcycles whatever if it is professionally or just a sport on free time. There is a huge difference of ages between theRead MoreGeneric Marketing : Determine The Marketing Mix Essay1771 Words   |  8 Pages– 2935 Generic Marketing – Determine the Marketing mix Name – Pritpal Singh ID Number – A8947 SUBMITTED TO: SUBMITTED BY: Pritpal Singh A8947 ER - 1.1 (a) The elements of the marketing mix adopted by theRead MoreMarketing Mix Of Gionee Smartphones1204 Words   |  5 Pages Marketing Mix Analysis of Gionee Smartphones Kashyap Pd. Marahatta BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Mr. Krishna Khanal Westcliff University 25/09/2016 â€Æ' Abstract This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs, the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This paper wouldRead MoreMarketing Mix - 4Ps of Marketing Mix1219 Words   |  5 PagesMarketing mix can be describes as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace†¦ A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com) The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target

Types of Listening Free Essays

Types of listening Here are six types of listening, starting with basic discrimination of sounds and ending in deepcommunication. Discriminative listening Discriminative listening is the most basic type of listening, whereby the difference between difference soundsis identified. If you cannot hear differences, then you cannot make sense of the meaning that is expressed bysuch differences. We will write a custom essay sample on Types of Listening or any similar topic only for you Order Now We learn to discriminate between sounds within our own language early, and later areunable to discriminate between the phonemes of other languages. This is one reason why a person from onecountry finds it difficult to speak another language perfectly, as they are unable distinguish the subtle soundsthat are required in that language. Likewise, a person who cannot hear the subtleties of emotional variation in another person’s voice will be lesslikely to be able to discern the emotions the other person is experiencing. Listening is a visual as well as auditory act, as we communicate much throughbody language. We thus alsoneed to be able to discriminate between muscle and skeletal movements that signify different meanings. Biased listening Biased listening happens when the person hears only what they want to hear, typically misinterpreting whatthe other person says based on thestereotypesand other biases that they have. Such biased listening isoften very evaluative in nature. Evaluative listening In evaluative listening, or critical listening , we make judgments about what the other person is saying. Weseek to assess the truth of what is being said. We also judge what they say against ourvalues, assessingthem as good or bad, worthy or unworthy. Evaluative listening is particularly pertinent when the other person is trying to persuade us, perhaps tochange our behavior and maybe even to change ourbeliefs. Within this, we also discriminate betweensubtleties of language and comprehend the inner meaning of what is said. Typically also we weigh up the prosand cons of an argument, determining whether it makes sense logically as well as whether it is helpful to us. Evaluative listening is also called critical, judgmental or interpretive listening. Appreciative listening In appreciative listening, we seek certain information which will appreciate, for example that which helpsmeet ourneedsandgoals. We use appreciative listening when we are listening to good music, poetry ormaybe even the stirring words of a great leader. Sympathetic listeningIn sympathetic listening we care about the other person and show this concern in the way we pay closeattention and express our sorrow for their ills and happiness at their joys. Empathetic listening When we listenempathetically, we go beyond sympathy to seek a truer understand how others are feeling. This requires excellent discrimination and close attention to the nuances of emotional signals. When we arebeing truly empathetic, we actually feel what they are feeling. In order to get others to expose these deep parts of themselves to us, we also need to demonstrate ourempathy in our demeanor towards them, asking sensitively and in a way that encourages self-disclosure. Therapeutic listening In therapeutic listening, the listener has a purpose of not only empathizing with the speaker but also to usethis deep connection in order to help the speaker understand, change or develop in some way. This not onlyhappens when you go to see a therapist but also in many social situations, where friends and family seek toboth diagnose problems from listening and also to help the speaker cure themselves, perhaps by somecathartic process. This also happens in work situations, where managers, HR people, trainers and coachesseek to help employees learn and develop. Relationship listening Sometimes the most important factor in listening is in order to develop or sustain a relationship. This is whylovers talk for hours and attend closely to what each other has to say when the same words from someoneelse would seem to be rather boring. Relationship listening is also important in areas such as negotiation and sales, where it is helpful if the otherperson likes you and trusts you. False listening False listening occurs where a person is pretending to listen but is not hearing anything that is being said. They may nod, smile and grunt in all the right places, but do not actually take in anything that is said. This is askill that may be finely honed by people who do a lot of inconsequential listening, such as politicians androyalty. Their goal with their audience is to make a good impression in very short space of time before theymove on, never to talk to that person again. It is also something practiced by couples, particularly where oneside does most of the talking. However, the need for relationship here can lead to this being spotted (‘You’renot listening again! ‘) and consequent conflict. Initial listening Sometimes when we listen we hear the first few words and then start to think about what we want to say inreturn. We then look for a point at which we can interrupt. We are also not listening then as we are spendingmore time rehearsing what we are going to say about their initial point. Selective listening Selective listening involves listening for particular things and ignoring others. We thus hear what we want tohear and pay little attention to ‘extraneous’ detail. Partial listeningPartial listening is what most of us do most of the time. We listen to the other person with the best of intentand then become distracted, either by stray thoughts or by something that the other person has said. Weconsequently dip inside our own heads for a short while as we figure out what they really mean or formulate a question for them, before coming back into the room and starting to listen again. This can be problematicwhen the other person has moved on and we are unable to pick up the threads of what is being said. We thuseasily can fall into false listening, at least for a short while. This can be embarrassing, of course, if theysuddenly ask your opinion. A tip here: own up, admitting that you had lost the thread of the conversation andasking them to repeat what was said. Full listening Full listening happens where the listener pays close and careful attention to what is being said, seekingcarefully to understand the full content that the speaker is seeking to put across. This may be very active form of listening, with pauses for summaries and testing that understanding iscomplete. By the end of the conversation, the listener and the speaker will probably agree that the listenerhas fully understood what was said. Full listening takes much more effort than partial listening, as it requires close concentration, possibly for aprotracted period. It also requires skills of understanding and summary. Deep listening Beyond the intensity of full listening, you can also reach into a form of listening that not only hears what issaid but also seeks to understand the whole person behind the words. In deep listening, you listen between the lines of what is said, hearing theemotion, watching thebody language, detectingneedsandgoals, identifyingpreferencesand biases, perceivingbeliefsandvalues, and soon. How to cite Types of Listening, Essay examples

The Blue Album by Weezer free essay sample

Got the blues? So does Weezer, an American rock band that originated in 1992 in Los Angeles. Weezers albums tend to be identified by their cover colors. â€Å"The Blue Album† was the bands premiere, released in 1994. When you first delve into â€Å"The Blue Album,† you find yourself warmly embraced by the easy tune of â€Å"My Name Is Jonas.† By the time the song comes to an end, the band has already given you that hug that you so desperately needed and has stood you back on your feet. Its a cool journey from there. As you cruise down the road riding shotgun, Weezer takes the wheel and distracts you from your problems by telling you about their own girl troubles in â€Å"No One Else.† As you reach a red light, Weezer tells you a story about their past with â€Å"The World Has Turned and Left Me Here.† The song leaves you breathless and you begin to ponder whether any of your problems are all that terrible after all. We will write a custom essay sample on The Blue Album by Weezer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The light turns green and the uplifting tune of â€Å"Buddy Holly† takes you on an epic joyride. Youre lulled to sleep in the car on the way to the beach as you experience â€Å"Only in Dreams.† You awaken to the â€Å"Sweater Song† and Weezer pulls up to the boardwalk for â€Å"Surf Wax America,† a lovely, carefree, easy day of surfing at the beach. â€Å"In the Garage† comes on and you experience your childhood again, rediscovering the safety and security of that special place. As your â€Å"Holiday† ends, youre left sighing â€Å"Say It Aint So† and you pack your things back in the car, thus ending your perfect day with Weezer. By now youve forgotten what this article was about, and thats exactly what â€Å"The Blue Album† does too; it makes you forget your worries. This album is perfect for those rainy days that leave you wishing for sun – or any day. Weezers awesome tunes make you remember the important things in life and realize that your troubles are not so tragic. Everyone should give this album a chance. â€Å"The Blue Album† left me jubilant, joyful, and wanting more.